We found this article this morning – if this isn’t in your current marketing arsenal – it should be!Did you know that many health insurance plans include personal trainers as a covered expense. The reason…
For many gym-goers, working out is a way to get in shape physically. The bonus for the time logged on a treadmill is the mental benefits that result from breaking a sweat. My Brain Releases…
According to an American College of Sports Medicine (ACSM) survey of Fitness Trends for 2010, educated and experienced fitness professionals are ranked #1. Yes, You are the next fitness trend for 2010. The survey identified…
The holidays have always reminded me of an obstacle course. Dodging boxes of candy at the reception desk, shuffling around plates of cookies in the break-room, and sprinting past the cheese puff trays and dessert…
Exploring the Theories of Behavior Change In a previous post, Dangling the Carrot, I discussed corporate wellness programs that used incentives and disincentives to motivate lifestyle changes. This technique, also known as behavior modification,…
Hi all – I hosted a Twitter for the Fitness business introduction webinar last week. I recorded it and posted it here for you to watch. Enjoy! Download 2009-11-05 13.01 Marketing Workshop _ Twitter For…
A TOOL FOR LIFESTYLE CHANGE: by Karen Moreno I had an interesting session with a client this week. We were working on a strategic plan for successfully navigating a weight loss program through the holidays…
Dangling the Carrot: Rewarding Healthy Behavior I recently read a review of a wellness program based on goal setting, progress tracking and social networking with monetary incentives to promote healthy behaviors. The concept was to…
According to a study published in the New England Journal of Medicine, an average of one to one and a half pounds are gained over the holiday season. Although this holiday weight gain is less…