Articles Posted in the Software Release Notes Category
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Personal Trainers covered by Health Insurance? Wow!
We found this article this morning – if this isn’t in your current marketing arsenal – it should be!Did you know that many health insurance plans include personal trainers as a covered expense. The reason…
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Mental Benefits of Working Out
For many gym-goers, working out is a way to get in shape physically. The bonus for the time logged on a treadmill is the mental benefits that result from breaking a sweat. My Brain Releases…
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You Are The Next Fitness Trends
According to an American College of Sports Medicine (ACSM) survey of Fitness Trends for 2010, educated and experienced fitness professionals are ranked #1. Yes, You are the next fitness trend for 2010. The survey identified…
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The Holiday Obstacle Course
The holidays have always reminded me of an obstacle course. Dodging boxes of candy at the reception desk, shuffling around plates of cookies in the break-room, and sprinting past the cheese puff trays and dessert…
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Changing Behavior
Exploring the Theories of Behavior Change In a previous post, Dangling the Carrot, I discussed corporate wellness programs that used incentives and disincentives to motivate lifestyle changes. This technique, also known as behavior modification,…
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Twitter for the Fitness Business
Hi all – I hosted a Twitter for the Fitness business introduction webinar last week. I recorded it and posted it here for you to watch. Enjoy! Download 2009-11-05 13.01 Marketing Workshop _ Twitter For…
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Visualizing Success
A TOOL FOR LIFESTYLE CHANGE: by Karen Moreno I had an interesting session with a client this week. We were working on a strategic plan for successfully navigating a weight loss program through the holidays…
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Dangling The Carrot: Rewarding Healthy Behavior
Dangling the Carrot: Rewarding Healthy Behavior I recently read a review of a wellness program based on goal setting, progress tracking and social networking with monetary incentives to promote healthy behaviors. The concept was to…
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Celebrate Without The Weight
According to a study published in the New England Journal of Medicine, an average of one to one and a half pounds are gained over the holiday season. Although this holiday weight gain is less…
