One hundred million Americans are obese, and the number is fast approaching two hundred million. It’s time to strike. Wishing to be fit is elusive as a dream, and it certainly will not materialize unless you have the right information, tools, and knowledge. This is where we come in—to simplify fitness and to empower you to achieve it.
Most Weight-Loss and Fitness Efforts Fail
Why do most people continually fall short of their weight-loss and fitness goals? Where do their efforts break down? What’s the difference between hoping for success and realizing success?
Crystal-Clear Guidance
To answer these questions, we created the super-simple framework in The Success Loop™. It’s all about equipping you with the right solutions to help ensure that your goals are realized. Since 2005, we’ve helped over 250,000 people just like you lose weight and get fit. We help you reach your fitness goals through a tailored exercise plan, nutritionally optimized meal plan, and easy goal setting. How can we guarantee the results? We start by taking the guesswork out of fitness and by creating a framework for producing rapid, sustainable results: The Success Loop™. Follow our crystal-clear guidance, and you will decrease your body fat, increase your lean muscle and feel more energetic. We guarantee it!
Fit Is not an Accident
Building a fit body is not easy, but it’s a simple equation. You’ve got to work out, eat right, and support your nutrition with proven supplements. Do these consistently, and you’ll become fit.
The Success Loop
The three components of the Success Loop are Measuring, Committing, and Acting. All three are critical for increasing your odds of long-term weight loss and fitness success.
By using the Workout-X training method, you’ll automatically follow the steps in the Success Loop. You’ll know what is needed to accomplish your goal, and you’ll receive a weekly email describing exactly what you need to do.
Let’s take a closer look at the steps in the Success Loop.
Measuring
Gathering measurements is the first step in successfully losing weight and getting fit. You’ll want to take an accurate look at your current state before committing to a goal. You’ll want to track your weight, body fat, body mass index (BMI), and FitScore® to make sure you’re heading in the right direction. At various points in the Success Loop, you’ll retake these measurements to serve as concrete proof of your progress. You’ll be able to take measurements within the Workout-X site.
Committing
Committing to a goal is a lot easier when you know where you are going. In the previous step, you learned your benchmarks, and now have a target. Commitment is the second step in successfully achieving fitness. To make sure that you are motivated and committed to doing what needs to be done, you’ll establish a short-term goal. There will be some difficult moments, and you need to make sure that you do not get discouraged and simply give up. We encourage you to make attainable goals that empower you to plow ahead. It’s okay to have a long-term “stretch” goal, but keep your eye on what’s directly in front of you.
Acting
Taking action requires you to follow the Workout-X exercise and meal plan. Your workout will be comprised of both cardio and weight training. The combination of these two training methods will help your body burn more fat while toning and strengthening your muscles.
Losing weight and keeping it off takes a lot of hard and committed work. Motivation and commitment are definitely your two greatest allies, and when combined with the framework of The Success Loop, you’ll reach your fitness goals at a much higher success rate than traditional programs.
Caution! The Illusion of Perfection
Be aware that your path to fitness will not be an easy one. You will have missteps along the way. That’s expected. You will lose some battles but ultimately win the war. Be forewarned there are other forces at work that may derail your progress and set you up for failure.
Magazines—Selling the Dream
Setting Unrealistic and Unattainable Goals
Why are the covers of muscle magazines the most important selling point? Why does the cover get more time and attention than anything inside? If you said that it’s meant to grab your attention, you’re half correct. The complete answer is that the magazines package and repackage the same content for five, ten, and sometimes fifteen years, and they need to do so for you to keep buying. Think about it: how many different ways are there to show how to do an arm curl or bench press!
Supplements
Selling the Cure for the Illusion
Not all nutritional supplements are bad for you, and not all supplement companies are out to sell you worthless products. There are many that provide great benefits (we’ll discuss some of them later). However, untested and unscientific supplements are worthless and sometimes harmful. What drives the sales of these worthless supplements? If you said the beautiful bodies featured in the magazines, you are half correct. To drive sales, companies need to create a “readiness state.” What would drive this better than poor results in the gym! If you’re following a program created for top bodybuilders, your path to failure is guaranteed (unless you are willing to consume a lot of anabolic steroids).
Commercial Gyms
Neglecting the Masses
I have a lot of friends working at commercial gyms, and there are a lot of clean, well-maintained gyms that provide a quality service. Why are they part of the problem? Gyms are notorious for poor customer service, primarily because they are not staffed for it. If you’re not paying for personal training, you’re not going to get proper instruction on what workout or nutrition plan to follow. That leaves most gyms goers to gravitate toward machine-based programs that have very little carryover to real-world events. While some of the equipment in gyms (medicine balls, barbells, dumbbells, rowers, treadmills, cable machines) is useful, relying on machine-based programs is less than optimal for fitness.
Summary
Muscle magazines set the unrealistic and unattainable body goals. Supplement companies push their products as the solutions. Gyms fail to use their scale and knowledge to educate the 90 percent of the members who don’t or can’t afford to use personal training. Is it any wonder your results suck?