All Lies Lead to the Truth
If everyone who wanted to get fit was getting great results, and if one hundred million Americans weren’t overweight or obese, there would be no need for this book. How is it that even with seventy million active Americans and thousands of gyms, millions of muscle magazines sold each month, and billions of dollars in nutritional supplements sold each year we’re still miserably unfit? Don’t say it’s the fault of fast foods. Fast food is one component that adds to the likelihood of failure, but when you dig deeper, you’ll find that the entire system is flawed. The airbrushed bodies on the covers of those magazines present an illusion, an unattainable reality.
The Red Pill
What if I told you that you need very little outside your own body to become fit and healthy? What if all you needed to do was to reframe your vision of success from illusion to reality? You have everything you need to be successful with fitness. It’s unnatural to have diseases related to being overweight and obesity; your body wants to be fit. Like Neo in the movie the Matrix you are faced with the choice to remain uninformed or misinformed or to learn what fitness really is.
What We Believe
We believe that you’ll reach your fitness goals faster with a professionally designed workout and meal plan. There are thousands of training programs out there, so how do you know which one is right for you? Many are created with a “fun factor” and point out that if you like it, you’ll keep at it. Unfortunately, pumping an exercise program full of “fun factors” compromises its effectiveness. While the fun might get you going at the beginning, too much of a focus on “fun” instead of result won’t get you far. Other programs are way too serious, telling you to “lift heavy or go home.” While this is good for competitive power lifters, it won’t give the average person a complete fitness plan.
We have been lucky in that thousands of people contact us each day and tell us about their exercise programs—enough so that we have a good insight into what a lot of people are doing and why they are failing. We are constantly told that they weren’t getting the kind of results they wanted. After reviewing their programs, we can see why. It’s in their program design.
A workout program can bring great results, or it can bring days, months or years of work with nothing to show for the work. Here are some of the elements that you should look for in a program design so that you’ll get the result you want.
No Illusions—A Good Goal and a Good Plan
We can’t emphasize enough that when you exercise, you must have a clear goal and a solid plan to reach it. It is not enough to exercise just because you think it’s good to do it. In the investment world, you wouldn’t just put money into stocks because you think it’s good to invest; you’d find the best stocks that give you the biggest returns. Otherwise you would be wasting your time and your money. When you exercise, choose the way that will maximize your results and help you reach your goal in the least amount of time.
Your goal is to become physically fit for whatever it is you want to do: sports, work, life, or just looking your best. If you’re reading this, it is clear that you want to be fit and you want to look the best you can.
Just like vague communication can disrupt or destroy a project, having a vague idea of what “being fit” is can disrupt or destroy your ability to achieve it. When you have a clear working definition of fitness, you can implement a plan to achieve it.
We are here to define fitness for you, and it is our job to give you the plan that helps you achieve it with maximum results in minimum time.